The 2020 Chevrolet Bolt EV
CW: Austin Pak
AD: Julia Lemann
Problem: Many people are skeptical of buying an electric vehicle (EV) due to its overall range, high price, and charging infrastructure. How do we make EV’s a more appealing choice compared to gas-powered cars?
Insight: The Chevrolet Bolt EV is much quieter than a gas-powered car because it has less moving parts.
Idea: The Bolt EV is so quiet, you’ll be able to enjoy your commute and hear the thoughts you didn’t even know were there. Enjoy a quiet commute as you hear yourself think.
Print Body Copy
Chevrolet Bolt EV. Think uninterrupted.
Noisy commutes are the last thing anyone needs in today’s stressful world. Introducing the 2020 Chevrolet Bolt EV, engineered to give you a smooth and quiet ride. Without the unnecessary and loud mechanics of gas-guzzling cars, the Bolt EV lets you drive on the road peacefully, with no distractions.
Twitter campaign
We will create a new twitter account to show off crazy thoughts that people can have when they are able to think uninterrupted in a Bolt EV.
Spotify ads
Chevrolet will run 15-second commercials full of silence on Spotify to emphasize how quiet the Chevrolet Bolt EV is. The commercials will be a stark contrast from other noisy ads that people are forced to listen to if they don’t have Spotify Premium.
New Landing Page
We created a new landing page to support the “Think Uninterrupted” campaign, while also mentioning other benefits of the Chevrolet Bolt EV.
